The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.
Fernando is Head of International Partnerships at SEMrush and an international Speaker. He is one of the major brand faces and annually attends over 50 prestigious conferences all over the world.More about Fernando
Emanuele is the Head of Global SEO at Triboo and web marketing trainer with decades of experience on international projects.More about Emanuele
Jason (the Brand SERP Guy) is the Founder and CEO of Kalicube. He is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.More about Jason
Daiana is the General Manager of Social Media and Influencer Marketing at Webcertain. She works with global clients in multiple languages and loves putting her creativity into her social media campaigns.More about Daiana
Stefanie is the Global Digital Media Manager at SEAT. She is a Digital Marketing Specialist in social, SEO, PPC and PBU - owned and paid channels. She’s also a branding and podcast enthusiast.More about Stefanie
Mario is the CMO at BYHOURS, the leading travel-tech company, with 12 years of marketing and 7 years of digital marketing experience.More about Mario
Rise at Seven
Lidia is the Senior International SEO Lead at Rise at Seven, driving organic growth internationally for global companies.More about Lidia
Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro.More about Kyle
Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering.More about Zanna
Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science.More about Lazarina
Rise at Seven
Gerry White is the SEO Director at Rise at Seven. He has been in the industry for 20 years, with a background in development he transitioned to technical marketing leading on SEO and analytics.More about Gerry
Knowledge panels are difficult to manage at the best of times. The international aspect brings a major additional problem: knowledge panels vary according to the geo location of the searcher.using data from over 2 million knowledge panels covering 15 countries, Jason will explain the role knowledge panels play for Google and analyse the situation and the challenges they present to us as marketers. He will then analyse what information populates knowledge panels for international companies and where Google gets that information. Last but not least, Jason will share the strategic approach and practical tips and tricks that will help international brands rise to the new and little-understood challenge of managing their knowledge panel.
Lidia will explore the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success.
Back in 2018, Moschino was lacking online visibility. The well-known fashion brand only ranked for their branded keywords. This session will go step-by-step through the analysis, strategies and results obtained to increase visibility for non-branded terms and drive global growth.
In this session you will learn more about search intent and how to incorporate it in the keyword research process via a simple plug-and-play Data Studio dashboard. Lazarina will show how search intent is represented via queries and keywords in different industries and how you can adapt your strategy accordingly, depending on the industry you are in. She’ll also share how to classify intent for keywords in international campaigns and for different languages. Her approach using Data Studio enables sharability and interactivity, which allows collaboration between growth strategists and writers in the process of content creation or optimisation.
In this presentation Kyle will show you how to create pages that will rank for more keywords using semantic terms. No special tools or deep NLP knowledge needed. Additionally, Kyle will discuss how to support those pages through content that will increase the traffic to your site while decreasing the negative impact and volatility of Google updates.
In this session, Stefanie will address the importance of setting a clear objective for your search strategy and how to properly cluster your audiences, as well as to test the user journey before the beginning of a campaign.
Mario will share how BYHOURS implements a multichannel strategy at an international level, running ads in more than 25 countries. Taking advantage of the synergies of the main platforms, he will share the process around how to make users fall in love on Instagram, generate buying interest on Facebook, retarget them with banners through Google Display and programmatic and finish the buying process by answering their questions through Google Search. He’ll provide insights into how to develop a global strategy, taking into account the differences in each platform and how to use creativity and segmentation to drive results.
Consuming content from multiple sources became so natural nowadays, that we no longer even notice how our attention jumps from one channel to another. This merry dance across various platforms gets even more complex when performed on an international scale, as specific aspects may differ significantly in each region, - from which platforms customers use to which formats they prefer to consume content in. In this session, Zanna will share learnings and insights from working with B2B brands operating globally. She will look at how to leverage “big rock” content for multichannel campaigns run across different regions and use a range of tactics and platforms to drive more sales from global markets.
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
Pinterest, called by some a social media platform, by others a visual search engine, is the best-kept secret ingredient of global brands such as Made.com and Samsung. Daiana will explain why Pinterest is such a missed opportunity for a lot of companies and help eradicate some of the myths and doubts that keep a lot of organisations from being present on the platform.
1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain
What did past ISS attendees think of the event?
Nothing beats the efficiency of attending a conference like ISS where you can share your experiences and quickly gain a treasure trove of learnings and best practices from other international marketers.
I came to the International Search Summit with an international SEO problem. I left with a solution.
Awesome speakers. Great insights. Perfect event.
I learned so many insights about expanding your global SEO strategies and really good technical insights.
What I really like about ISS is the pure focus on truly international topics.
It’s a great opportunity to learn everything on international SEO, from site wide projects to off-page/on-page tips and tricks. You get a lot of experts and also have a great opportunity to network.
It doesn’t have to be all work and no play! Discover the delights of Barcelona and enjoy all the city has to offer.