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COVID-19 policy – International Search Summit Barcelona 2021. Click here for more information.

The International Search Summit

The International Search Summit, the only event dedicated entirely to international search marketing topics and challenges, will be back with a 3 track event in 2021.

This full day event will feature several tracks and a range of speakers, with expertise in managing international websites and running global campaigns. They will share tips, tactics and advice for improving your online presence in international markets and how to overcome common challenges.

With plenty of Q&A and networking opportunities, attendees will have the chance to ask the questions that matter to them and their business, and leave with the answers they need to drive online global performance. The event takes place entirely in English.

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Why Attend ISS

The International Search Summit remains the only event dedicated specifically to the challenges, twists and turns of managing international websites and running global campaigns. Hear from speakers and attendees as they explain the benefits of attending the event and what they gained from being part of the International Search Summit.

Key benefits include:

  • Truly internationally-focused topics
  • Tactics for expanding your SEO and SEM strategies
  • Technical insights on how to position your brand in international markets
  • Hands-on knowledge from seasoned marketers

2021 speakers

Many more to come!

Fernando Angulo

Fernando Angulo

SEMrush

Fernando is Head of International Partnerships at SEMrush and an international Speaker. He is one of the major brand faces and annually attends over 50 prestigious conferences all over the world.

More about Fernando
Emanuele Arosio

Emanuele Arosio

Triboo

Emanuele is the Head of Global SEO at Triboo and web marketing trainer with decades of experience on international projects.

More about Emanuele
Jason Barnard

Jason Barnard

Kalicube

Jason (the Brand SERP Guy) is the Founder and CEO of Kalicube. He is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.

More about Jason
Daiana Damacus

Daiana Damacus

Webcertain

Daiana is the General Manager of Social Media and Influencer Marketing at Webcertain. She works with global clients in multiple languages and loves putting her creativity into her social media campaigns.

More about Daiana
Stefanie Del Moral

Stefanie Del Moral

SEAT

Stefanie is the Global Digital Media Manager at SEAT. She is a Digital Marketing Specialist in social, SEO, PPC and PBU - owned and paid channels. She’s also a branding and podcast enthusiast.

More about Stefanie
Mario Herrera Pérez

Mario Herrera Pérez

BYHOURS

Mario is the CMO at BYHOURS, the leading travel-tech company, with 12 years of marketing and 7 years of digital marketing experience.

More about Mario
Lidia Infante

Lidia Infante

Rise at Seven

Lidia is the Senior International SEO Lead at Rise at Seven, driving organic growth internationally for global companies.

More about Lidia
Kyle Roof

Kyle Roof

PageOptimizer Pro

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro.

More about Kyle
Zanna Spink

Zanna Spink

Webcertain

Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering.

More about Zanna
Lazarina Stoy

Lazarina Stoy

Skale

Lazarina completed her studies in Scotland and Germany, combining Marketing with Computer Science.

More about Lazarina
Gerry White

Gerry White

Rise at Seven

Gerry White is the SEO Director at Rise at Seven. He has been in the industry for 20 years, with a background in development he transitioned to technical marketing leading on SEO and analytics.

More about Gerry

2021 Agenda

More sessions to be confirmed

Full agenda and timings to follow

Managing Knowledge Panels on Google for International Brands

Knowledge panels are difficult to manage at the best of times. The international aspect brings a major additional problem: knowledge panels vary according to the geo location of the searcher.using data from over 2 million knowledge panels covering 15 countries, Jason will explain the role knowledge panels play for Google and analyse the situation and the challenges they present to us as marketers. He will then analyse what information populates knowledge panels for international companies and where Google gets that information. Last but not least, Jason will share the strategic approach and practical tips and tricks that will help international brands rise to the new and little-understood challenge of managing their knowledge panel.

Jason Barnard - The Brand SERP Guy - Founder and CEO of Kalicube

 

How not to fail at your international business expansion

Lidia will explore the strategic and technical factors that will make or break your international SEO efforts to truly localise your business and make it a global success.

Lidia Infante - Senior International SEO Lead, Rise at Seven

 

How Moschino grew International SEO visibility by +38%

Back in 2018, Moschino was lacking online visibility. The well-known fashion brand only ranked for their branded keywords. This session will go step-by-step through the analysis, strategies and results obtained to increase visibility for non-branded terms and drive global growth.

Emanuele Ariso - Head of Global SEO, Triboo

 

Supercharging Keyword Research via Search Intent Classification In Google Data Studio

In this session you will learn more about search intent and how to incorporate it in the keyword research process via a simple plug-and-play Data Studio dashboard. Lazarina will show how search intent is represented via queries and keywords in different industries and how you can adapt your strategy accordingly, depending on the industry you are in. She’ll also share how to classify intent for keywords in international campaigns and for different languages. Her approach using Data Studio enables sharability and interactivity, which allows collaboration between growth strategists and writers in the process of content creation or optimisation.

Lazarina Stoy - Tech SEO Analyst, Skale

 

How to Rank for More Keywords Using Semantic Terms and Advanced Interlinking

In this presentation Kyle will show you how to create pages that will rank for more keywords using semantic terms.  No special tools or deep NLP knowledge needed.  Additionally, Kyle will discuss how to support those pages through content that will increase the traffic to your site while decreasing the negative impact and volatility of Google updates.

Kyle Roof - Lead SEO, Optimizer Pro

 

Why? Who? & How?

In this session, Stefanie will address the importance of setting a clear objective for your search strategy and how to properly cluster your audiences, as well as to test the user journey before the beginning of a campaign. 

Stefanie Del Moral - Global Digital Media Manager, SEAT

 

Leveraging online platforms to grow globally

Mario will share how BYHOURS implements a multichannel strategy at an international level, running ads in more than 25 countries. Taking advantage of the synergies of the main platforms, he will share the process around how to make users fall in love on Instagram, generate buying interest on Facebook, retarget them with banners through Google Display and programmatic and finish the buying process by answering their questions through Google Search. He’ll provide insights into how to develop a global strategy, taking into account the differences in each platform and how to use creativity and segmentation to drive results.

Mario Herrera Pérez - CMO, BYHOURS

 

How to implement effective multichannel marketing for international campaigns

Consuming content from multiple sources became so natural nowadays, that we no longer even notice how our attention jumps from one channel to another. This merry dance across various platforms gets even more complex when performed on an international scale, as specific aspects may differ significantly in each region, - from which platforms customers use to which formats they prefer to consume content in. In this session, Zanna will share learnings and insights from working with B2B brands operating globally. She will look at how to leverage “big rock” content for multichannel campaigns run across different regions and use a range of tactics and platforms to drive more sales from global markets.

Zanna Spink – Senior Account Manager, Webcertain

 

Why Hreflang isn't as simple as it should be (and you might not need it) 

Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it. 

Gerry White – SEO Director, Rise at Seven

 

Why Pinterest Is Your Biggest Missed Search Opportunity

Pinterest, called by some a social media platform, by others a visual search engine, is the best-kept secret ingredient of global brands such as Made.com and Samsung. Daiana will explain why Pinterest is such a missed opportunity for a lot of companies and help eradicate some of the myths and doubts that keep a lot of organisations from being present on the platform.

Daiana Damascus, Webcertain

 

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2021 Venue

1ª planta, Edif. Este, Moll de Barcelona, s/n, 08039 Barcelona, Spain

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18 November 2021 - World Trade Center Barcelona

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COVID-19 policy – International Search Summit Barcelona 2021. Click here for more information.

ALL TICKETS INCLUDE

Full day conference in Barcelona

Refreshment breaks and lunch

Post-event networking drinks

6 months premium access to Webcertain's self-learning platform

Cancellation policy

Tickets cancelled one week before the event will receive a full refund. However, cancellations after this date cannot be refunded, unless they can provide proof of a positive COVID-19 test. Tickets can be transferred to another person at any time.

Got a question for us?

If you'd like to speak at ISS, find out about sponsorship opportunities or have a question about the event, please get in touch!