A guide to search advertising on Naver

If you want to successfully reach your South Korean target audience using search advertising, you need to run campaigns on the popular local search engine, Naver. However, running search advertising campaigns on Naver is very different from doing so on Google, which can make it rather daunting if you are mainly used to working on Google. This guide will give you an overview of Naver's search advertising platform, focusing on its main features and comparing it to Google Ads for ease of understanding. This should arm you with the knowledge necessary to start confidently creating search advertising campaigns on Naver. From reading this guide, you will learn how Google Ads and Naver Ad handle the following:

  • languages and location targeting
  • where ads are shown
  • character limits
  • match types
  • ad extensions
  • maximum limits of campaigns, keywords and so on
  • budget control
  • bid adjustment
  • bid suggestions
  • keyword tools
  • analytics tools
  • bulk editing
  • other interface functions

Whether you are just getting started with Naver search advertising or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are harnessing the full power of search advertising when targeting the South Korean market.