A guide to Zhihu for business

Zhihu is the most popular question and answer website in China, making it an appealing platform for your brand to be active on if you want to succeed in the country. With almost 106 million monthly active users as of Q2 2022, Zhihu can be a valuable marketing tool, especially for brands in knowledge-intensive and technology-driven industries. In this guide, you will learn how to harness the power of Zhihu marketing to promote your business in China. From reading this guide, you will learn:

  • what Zhihu is
  • what the typical Zhihu user is like
  • the advantages of marketing on Zhihu
  • the types of brands that will benefit from marketing on Zhihu
  • how to use Zhihu for marketing

Whether you are just getting started on Zhihu or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in China.