This is a recording of a talk given at the International Search Summit Barcelona 2022. Over the past two years, demand for PR and digital PR services has erupted, with recent stats from the Content Marketing Institute reporting that 46% of businesses want to increase their content creation spending in 2022. With demand at an all-time high, we are seeing more and more PR campaigns being produced. This may all sound positive, but most PR campaigns are currently working in silos, missing out collaborations with other marketing disciplines such as paid, content and SEO. Most of the PR campaigns we see being produced are missing out on delivering more results across more channels by simply not including them in their campaign execution. When a campaign includes social media or content, the results can increase tenfold, so why do people choose to not include these in their campaign plans? In this talk, David White from connective3 explains how to easily make your digital PR campaigns work across more channels and details the results this can deliver. He offers advice and key takeaways which can help you better the results your PR produces by including more channels and disciplines.